When you think of intellectual property (IP) rights, you probably think about protecting drugs, devices or logos which means IP rights aren’t for cutting edge creatives like digital designers, right?
Wrong!
As the world becomes more digitally driven, it also becomes more innovative, more competitive and more challenging.
Unfortunately, this means our ideas are more open than ever to misappropriation and misuse.
As such, IP rights - and, by extension, IP strategy - has been forced to keep pace with the times, constantly evolving to meet the demands of the growing digital economy and maximise the value at the heart of our businesses.
For the sake of illustrating just how hard IP has worked to keep pace with the way we do business, Potter Clarkson's Deborah Maxwell looks at apps in the New Design 2022 Yearbook.
