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LEGAL UPDATE

Hermès’ Birkin not drowned by Campbell’s soup: the MetaBirkin decision

Yesterday, French luxury fashion house Hermès won a landmark trial in the US which determined that theMetaBirkin NFTs infringe Hermès trade marks relating to its iconic Birkin bag. This is the first significant intellectual property judgment relating to NFTs, and brand owners will be delighted that it has gone their way.

LEGAL UPDATE

The future is green: IP and marketing considerations for sustainable fashion brands

The early 21st century saw the seemingly inexorable rise of both online retail and fast fashion. Yet, recent years, as the climate crisis has deepened, have seen a challenge to this approach as consumers, retailers and fashion houses seek to put green credentials and sustainability at the forefront of their respective priorities.

LEGAL UPDATE

MetaBirkin on trial: Hermès v Rothschild

A pivotal IP trial has just begun in the US concerning IP rights in non-fungible tokens (NFTs) related to French fashion house Hermès’ iconic Birkin bag.